Backing up, preserving, and updating content yourself can be an uphill battle. You need the skills of an accountant, a system manager, and a developer – at least – and the job never ends. Or you could give the job to DuraCloud.
Tape drives and other legacy storage systems can be hard to use and maintain. When you use cloud storage through DuraCloud, buying and maintaining hardware isn't your problem.
Keeping one backup copy on your own computer (or worse, under your desk!) isn't much help when there's a system crash or a fire. Maintaining several copies in different locations is a lot safer.
Every time you buy cloud storage yourself, you also get more work to do. DuraCloud handles vendor relationships so you don't have to.
DuraCloud lets you add media streaming and access services to your site without messing with new servers or software.